Technology acceptance model tam 1986, 1989 fred davis developed the tam first in 1986 in his doctoral study. Technology acceptance model tam and social media usage. The legacy of the technology acceptance model and a proposal for a paradigm shift. Individual differences, perceived ease of use, and. The model provides a traditional view point about technology acceptance from users aspects. As of december 2007, the social science citation index listed over 1,700 citations. As a result, many technology acceptance theories and models have been developed or used to study information technology acceptance. Pdf a technology acceptance model from fred davis kusuma. Integrating the moderating impact of users persona into the technology acceptance model. The technology acceptance model tam is gaining popularity for understanding. The purpose of this paper is to discuss these issues. The foremost rationale for adopting the tam in this study was to present a foundation for ascertaining the impact of external variables on internal beliefs, personal abilities, attitude, mind. A technology acceptance model for empirically testing new. Pdf a technology acceptance model for empirically testing new.
Technology acceptance model as a predictor of using. Comparison of contemporary technology acceptance models. The technology acceptance model was originally proposed in 1986 by fred davis and further developed in 1989. The technology acceptance model was originally proposed in 1986 by. Understanding travelers acceptance of advanced traveler information systems atis is crucial to the implementation of intelligent transportation systems its capable of mitigating traffic congestion and improving network performance. Technology acceptance model tam, yang pertama kali diperkenalkan oleh davis, adalah sebuah aplikasi dan pengembangan dari theory of reasoned action.
Massachusetts institute of technology, sloan school of management, 1986. Developing technology acceptance models for decision. An empirical study of taiwan railways internet ticketing system wenhung wang. Technology acceptance model tam, yang pertama kali diperkenalkan oleh davis, adalah sebuah aplikasi dan. Since the tam davis 1986 is one of the most prominent models in information technology acceptance research venkatesh et al. Perceived usefulness, perceived ease of use, and user. Perceived usefulness, perceived ease of use, and user acceptance of information technology.
The goal of davis 1989 tam is to explain the general determinants of computer acceptance. Davis computer and information systems graduate school of business administration university of michigan ann arbor, michigan 48109 abstract valid measurement scales for predicting user acceptance of computers are in short supply. Apr 04, 2020 the technology acceptance model tam is a specific application of reasoned action to the situation of a person considering the adoption of a particular kind of innovation, that is, software. Unfortunately, resistance to enduser systems by managers and professionals is a widespread problem. Tam consistently explains about 40% of the variance in individuals intention to use an it and actual usage. Using the technology acceptance model to explain how. The actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention. Tam was adapted from the theory of reasoned action tra. In 1989, davis used tam to explain computer usage behaviour as shown in figure 6. Teori ini pertama kali dicetuskan oleh davis davis m.
This paper adopted an extended technology acceptance model tam to predict and explain road users intention to use variable message sign vms information. The technology acceptance model tam suggests that the perceived usefulness pu and the perceived. Theory of planned behavior helps to recognize how the behavior of people can be changed. Technology acceptance model tam was introduced by fred davis in 1986 for his doctorate proposal as shown in figure 5. The technology acceptance model tam explains how a new technology and the various aspects of it are received and used by the user. Technology acceptance model the technology acceptance model tam isan information systems theory that modelshow users come to accept a technology andhow they use that technology. What is technology acceptance model tam igi global. Doctoral dissertation, sloan school of management, massachusetts institute of technology. Though many models have been proposed previously in the field of information systems to describe the relationship, it is this model which has been widely acclaimed and used. The purpose of this model is to predict the acceptability of a tool and to identify the modifications which must be brought to the system in order to make it acceptable to users. The technology acceptance model tam is a specific application of reasoned action to the situation of a person considering the adoption of a particular kind of innovation, that is, software. A technology acceptance model for empirically testing new enduser information systems.
Adaption of fishbein and ajzens theory of reasoned action. Tam was proposed by davis in 1986 to explain what motivates people to accept or reject a piece of technology. Jan 22, 2018 the technology acceptance model tam explains how a new technology and the various aspects of it are received and used by the user. The technology acceptance model, tam davis, 1986, is based on tra. Technology acceptance model from davis, bagozzi et warshaw 1989 according to davis 1986 perceived ease of use also influences in a significant way the attitude of an individual through two main mechanisms. Computer systems cannot improve organizational performance if they arent used. Acceptance model tam associated with the name of fred davis 1986. Maybe the most wellknown and widely accepted and cited model is the technology acceptance model tam. Because of the persistence and importance of this problem, explaining user accep. The technology acceptance model tam is an information systems theory that models how.
A respectable amount of work dealing with the technology acceptance model tam, from its first appearance more than a quarter of a century ago, clearly indicates a popularity of the model in the. Technology acceptance model tam adalah salah satu model yang dapat digunakan untuk menganalisis factor factor yang mempengaruhi diterimanya suatu sistem sistem informasi. According to the original model, the user attitude has a direct influence on the usage of a new information system, the aim of which is to measure the acceptance on the part of the system user. A theoretical extension of the technology acceptance model. A technology acceptance model for empirically testing new end. The present research develops and tests a theoretical extension of the technology acceptance model tam that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes.
The variety of application of these models shows their importance for the scholars. Model penerimaan teknologi wikipedia bahasa indonesia. Technology acceptance model 3 and a research agenda on. Journal of global information technology management, 82, 2745. The goal of tam was to provide an explanation of the determination of computer acceptance that is generally capable of. The technology acceptance model tam is gaining popularity for understanding the relationship between humans and technology through perceived usefulness pu and perceived ease of use peu. Based on the theory of reasoned action, davis 1986 developed the technology acceptance model which deals more specifically with the prediction of the acceptability of an information system. Davis computer and information systems graduate school of business.
Developing technology acceptance models for decision making. This research addresses the ability to predict peoples computer acceptance from a. Technology acceptance can be defined as a users willingness to employ technology for the tasks it is designed to support. The tam has been applied in the context of online consumer behavior e. Tra is an established and highly cited theory for the understanding of human behavior. To better predict, explain, and increase user acceptance, we need to better understand why people accept or reject computers.
Technology acceptance model as a predictor of using information. An examination of the technology acceptance model in uruguay and the us. Model original yang diusulkan oleh fred davis tahun 1989. A critical assessment of potential measurement biases in the technology acceptance model. However, some researchers consider that tam could be expanded as a complete model. Comparison of contemporary technology acceptance models and. The technology acceptance model tam suggests that perceived usefulness and perceived ease of use are beliefs about a new technology that influence an individuals attitude toward and use of that technology davis et al. Evaluation of online video usage and learning satisfaction. Tam was first proposed by davis1989 in his doctoral thesis. Larsen model introduction model validation model elaboration 1986 1990 1995 2000 2003 model extension davis 1986 taylor and todd 1995 adams et al. The technology acceptance model chapter pdf available. Its originators reasoned that the key to increasing use was to first increase acceptance of it, which could be assessed by asking individuals about their future intentions to use the it. Davis 1985 proposed the first model labelled a technology acceptance model figure 26 and is regarded as authoring the seminal work on this topic.
The tam is an information systems theory that model s how users come to accept and use a technology. From those theories and models, the most widely employed model of information technologies adoption and use is the technology acceptance model venkatesh and bala, 2008. Pdf, journal of the association for information systems, 8 4. Model ini pertama kali diperkenalkan oleh fred davis pada tahun 1986. Pdf a technology acceptance model for empirically testing. Tam is considers user perceptions of ease of use and usefulness as the main factors affecting the acceptance level of any technology. With the everincreasing development of technology and its integration into users private and professional life, a decision regarding its acceptance or rejection still remains an open question. Therefore, this metastudy seeks to identify existing studies that observe what exactly leads to user acceptance of the technology underlying social media. Sloan school of management, massachusetts institute of technology. A theoretical model of augmented reality acceptance. Tam was developed in the 1980s, in light of concern that workers were not using its made available to them 39, 40. Pdf the technology acceptance model proposes that perceived ease of use and perceived. An extension of the technology acceptance model for.
While the technology acceptance model tam, introduced in 1986. Principals and basic model tam was proposed by davis in 1986 in his doctoral thesis. This theory posits that an individuals behavior intention bi to. Fred davis in1986 and since then has gone through several modifications and validation. This theory posits that an individuals behavior intention bi to act on a behavior is dependant on the persons attitude a and. Tam was adapted from the theory of reasoned action tra ajzen and fishbein 1980, fishbein and ajzen 1975. One approach to such studies on drivers of social media usage behavior would be to revisit the technology acceptance model tam. Technology acceptance model tam introduced by davis in 1986. This paper provides a historical overview of the technology acceptance model tam by summarizing the evolution of tam, its key applications, extensions, limitations, and criticisms from a selective list of published articles on the model.
1136 1361 703 1203 1241 1188 1458 967 362 280 402 657 846 576 828 1551 1522 21 948 916 667 359 252 378 1366 1064 534 308 1084 2 270 201 1425 664 106 493 468 159 66 177 960 798 848 1368 1051 385 793